Customer Support & Satisfaction
For the third year running Mazda has emerged as nation's the best car company for 'customer satisfaction' with the brand and its dealers topping the automotive sector in the UK Institute of Customer Service Satisfaction Survey with a score of 83.3 percent, well above the industry average of 78.4 percent.
• Mazda tops auto industry sector for the third time
• Score of 83.3% satisfaction is almost five points above the industry average
• Mazda outperforms Volvo, BMW/Mini, Toyota and Mercedes-Benz
The top five results in July's survey were:
1. Mazda - 83.3%
2. Volvo - 81.5%
3. BMW/Mini - 80.0%
4. Toyota - 79.8%
5. Mercedes Benz - 79.6%
Every six months, the Institute of Customer Service asks 26,000 people what they think about the service they've received from the UK's major organisations. The information is then collated and the results published as the UK Customer Satisfaction Index (UKCSI). Although the overall average score rose slightly from July 2010, from 75.6% to 76.7%, Mazda remains comfortably ahead of the car company average. The highest score in any sector was 89% for both John Lewis and Waitrose and the lowest 56.8% in the utilities sector.
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