history

Heritage

 

Defying convention is about more than standing out from the crowd. It’s about being creative, brave enough to go against the mainstream and doing things that others wouldn’t dream of doing. At Mazda we are very clear on one thing. If it’s not worth driving then it’s not worth building. 

 

It shapes our dreams and drives our work and it’s why we always seek different ways of doing things. We pride ourselves on being stylish, insightful and spirited in everything we do. Stylish with our new design theme KODO; the soul of motion. Insightful, like our rotary engines, our iconic Mazda MX-5, our convention defying gram strategy or our ground breaking SKYACTIV Technology. And spirited, because we believe that every car we make should be fun to drive. These three principles are at the heart of everything we do. They help us go further, think differently and, above all, defy convention.

 

Our history as an automotive manufacturer began back in 1931 and we haven’t looked back since. As we have progressed our Zoom-Zoom quest to defy convention has been continuous. From the development and production of the R360 in 1960 and the rotary engine through to the legendary Mazda MX-5 we have looked to think beyond the norm. That’s why we are now committed to making our cars the world’s most fuel-efficient. Our SKYACTIV engines and technologies provide our customers with extraordinary levels of performance and outstanding economy. At Mazda we will continue to defy convention in everything we do.

Mazda Racing Heritage

Throughout its history Mazda has defied convention with its innovative approach to car making. From being the only Japanese manufacturer to win the Le Mans 24 Hour Race, to its development of the rotary engine and its reinvention of the affordable sports car with the MX-5 - Mazda has never stopped challenging in its quest to produce great cars, something that’s highlighted today by Mazda’s innovative SKYACTIV Technology.

 

In line with the ‘Flat-out and Fearless: Racing on the Edge’ theme of this year’s Festival of Speed, enthusiasts will be treated to the unique sound of Mazda’s 1991 Le Mans winning 787B Group C car and many other classics from Mazda’s competition past.

Goodwood Festival of Speed

  • Mazda 787B at Goodwood Festival of Speed 2011

    Mazda 787B at Goodwood Festival of Speed 2011

  • Mazda 787B at Goodwood Festival of Speed 2011

    It's back. The Mazda 787B makes its re-appearance at the Goodwood Festival of Speed marking the 20th anniversary of its famous victory in the 1991 24-Hours of Le Mans.

  • Mazda3 Heritage

    The all-new Mazda3 takes a spin on the sun soaked mountain roads of California and meets a selection of its ancestors tracing more than 35 glorious years of hatchback heritage.

  • Mazda 787B

    In 1991 the Mazda 787B claimed victory at the 24 Hour of Le Mans. Here the 787B celebrates the 20th anniversary of this victory by appearing at Goodwood 2011.

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The MPG figures quoted are sourced from official EU-regulated test results obtained through laboratory testing. These are provided for comparability purposes only and may not reflect your actual driving results.