DESIGN

From our Hands into yours 

 

Nothing can replace the skill of the human hand and the power of human touch when designing a Mazda. KODO Design is our philosophy of breathing life and personality into our cars. It starts by clay modellers exploring ideas through clay, using their skills and emotions to shape and transform ideas into life sized models that have a soul and shape that moves people’s hearts.

car
car

upquote Clay modelling enables us to intuitively create a form that appeals to people’s hearts downquote

Norio Terauchi

Gallery A unique blend of beauty and technique

SOUL RED CRYSTAL The art of colour


We believe colour is one of the key elements of form, and our latest Soul Red Crystal has been created to enhance the beauty of our cars. We view cars as art and want to move our customers before they even start their engines. This ambition inspired us to create a paint with exceptional depth and reflective beauty that is magnified by the interplay between light and form. It was a challenging process that led us to reinvent the way we had to paint our cars.

MASTER PAINTERS

Mazda master painters

Master painters work relentlessly to pursue colour perfection, stretching the possibility of the paint, achieving that distinct depth and lustre unique to Mazda.

Automotive spray gun

The spray gun is the master painter’s tool.

Mazda Soul Red

Soul Red is Mazda’s iconic body colour.

UNIQUE PAINTING TECHNOLOGY

 

Mazda's outstanding paint quality makes KODO design come alive and amplifies the beauty of every line. Committed to innovating paint technology, Mazda has developed the unique, environmentally friendly Solvent Borne Three Layer Wet Paint System and the Aqua-tech Paint System. Mazda's exclusive approach to advanced paint technology - TAKUMINURI, balances depth and glossiness of Mazda's iconic body colours.

HUMAN-CENTERED DESIGN

Mazda interior design

FOR MAXIMUM COMFORT

 

With a deep understanding of physical behaviours, our approach to interior design has one main focus: connecting the driver with their car. Our development process is a collaborative effort involving engineers and designers from several different departments to create the optimum driving position. This human-centric design approach delivers maximum control, complete safety and the ultimate driving pleasure. By creating the vehicle around the driver and engineering all technologies with the driver in mind we achieve the perfect harmony between car and driver: Jinba Ittai.

AWARDS

Mazda award wins

WINNING RECOGNITION FOR INNOVATIVE DESIGN 

 

Everything we do at Mazda is daring, ingenious and fun. As a result of this, we have achieved many accolades and received over 350 awards for design and all-round innovation. From Red Dot Design to What Car? Car of the Year, our achievements acknowledge and prove that our design philosophy succeeds in offering an unbeatable combination of aesthetic beauty, efficiency and driving performance.

Mazda MX-5 RF

Discover More

SUV Range

Discover More

Model shown may not be to UK specification. Colours and some exterior and/or interior elements may differ on screen from the actual model.

The MPG figures quoted are sourced from official EU-regulated test results obtained through laboratory testing. These are provided for comparability purposes only and may not reflect your actual driving results.