Mazda KODO Design

“Conventional car designers look to the worlds of fashion and style.


The pure joy of driving


Elegant and spirited, our KODO: Soul of Motion design is a true reflection of Jinba Ittai; the unity of horse and rider. Fascinated by elegance and fixated on creating an unbreakable bond between driver and car, our designers have worked endlessly to create a design philosophy that embodies the dynamic beauty of life. This can be felt both inside and out, transferring the energy of movement to those who see it and creating an irresistible urge to drive.


upquote Clay modelling enables us to intuitively create a form that appeals to people’s hearts downquote

Norio Terauchi

Gallery A unique blend of beauty and technique


Mazda master painters

Master painters work relentlessly to pursue colour perfection, stretching the possibility of the paint, achieving that distinct depth and lustre unique to Mazda.

Automotive spray gun

The spray gun is the master painter’s tool.

Mazda Soul Red

Soul Red is Mazda’s iconic body colour.



Mazda's outstanding paint quality makes KODO design come alive and amplifies the beauty of every line. Committed to innovating paint technology, Mazda has developed the unique, environmentally friendly Solvent Borne Three Layer Wet Paint System and the Aqua-tech Paint System. Mazda's exclusive approach to advanced paint technology - TAKUMINURI, balances depth and glossiness of Mazda's iconic body colours.


Mazda interior design



With a deep understanding of physical behaviours, our approach to interior design has one main focus: connecting the driver with their car. Our development process is a collaborative effort involving engineers and designers from several different departments to create the optimum driving position. This human-centric design approach delivers maximum control, complete safety and the ultimate driving pleasure. By creating the vehicle around the driver and engineering all technologies with the driver in mind we achieve the perfect harmony between car and driver: Jinba Ittai.


Mazda award wins



Everything we do at Mazda is daring, ingenious and fun. As a result of this, we have achieved many accolades and received over 350 awards for design and all-round innovation. From Red Dot Design to What Car? Car of the Year, our achievements acknowledge and prove that our design philosophy succeeds in offering an unbeatable combination of aesthetic beauty, efficiency and driving performance.

Mazda MX-5 RF

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SUV Range

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Model shown may not be to UK specification. Colours and some exterior and/or interior elements may differ on screen from the actual model.

The MPG figures quoted are sourced from official EU-regulated test results obtained through laboratory testing. These are provided for comparability purposes only and may not reflect your actual driving results.