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Mazda launches dealer social media blog

December 19, 2013
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  • Mazda’s new dealer blog www.mazdadealerblog.co.uk goes live today (19 December)
  • New social platform designed to engage Mazda customers and enthusiasts with the Mazda brand and the dealer network
  • Engaging content includes news, videos, new model information and campaign activity

A new dealer network social media blog has been launched today (19 December) by Mazda, accessible via www.mazdadealerblog.co.uk. The site is developed to share the latest news, online video content, new model launch information and details of local dealer events with Mazda customers, enthusiasts and prospective customers. A helpful ‘Dealer Locator’ function will also enable easy access to details of the user’s nearest Mazda retailer, giving them the option to be directed straight to the dealer’s own Mazda dealer website.

The new consumer-facing blog - created by Automotive Website Design agency, GForces, as part of Mazda’s dealer digital marketing strategy - is designed to harness the rapidly growing online community of Mazda fans, providing a central forum for user’s to interact directly with Mazda’s dealer network and obtain the latest online Mazda content.

“Mazda’s new dealer blog is designed specifically to bring the Mazda dealer community together through a central blog site where dealers can interact directly with fans and customers and share information in a friendly and familiar environment,” explains James Crouch, Digital Marketing Manager, Mazda UK.

“Mazda is increasingly using new channels to communicate with its ever-growing fan base and the blog will be a key way of reaching this new audience. We are also increasingly using online content to complement our marketing campaigns, such as our recent ‘Surprising Drive’ activity which invited customers to play a virtual game with a chance of winning an unconventional test drive in one of three amazing locations. Today, online platforms are playing a particularly important part of our interaction with customers,” adds Crouch.

Additional features on the Mazda Dealer Blog include model focus articles, providing specific information on each of the products available in the Mazda range, as well as details about limited and special edition models. Enthusiasts can also find the latest news on Mazda’s new concept vehicles, as well as information about aftersales and Motability offerings, which will be regularly updated.

Aside from model and seasonal offer information, the blog is a key platform for sharing advice on different subjects and raising specific issues about motoring in general and other topics that are newsworthy at the time. It is also a central location for reading about the brand’s heritage as well as looking at the future of Mazda, including detailed articles about Mazda’s rotary engine and the Mazda RX-8, the ground-breaking SKYACTIV technology and an overview of Mazda i-ELOOP.

To access the new Mazda Dealer Blog, visit www.mazdadealerblog.co.uk

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