Mazda UK has launched a pioneering accident repair scheme aimed at driving more parts business through its dealer network and providing its approved accident repair centres with additional revenue.
Called 'Save It', the programme is designed to offer discounted repairs on cars that have been in an accident and on the margin of being written-off by insurance companies due to the value of the repair.
Although the winter months tend to see around a 20 percent increase in work for repair centres from the summer months*, Mazda UK aftersales director David Wilson-Green believes there is scope to drive more work through the Mazda dealer network and the 146 Mazda Approved Accident Repair Centres.
"Scrapping a car is hugely inconvenient for a customer and will invariably cost them money," Wilson-Green explained. "Customers also have to wait for an insurance company to pay out and then rush to find a replacement vehicle at a time usually inconvenient to themselves.
"While customer satisfaction and convenience is paramount, it also makes good business sense for our dealers who supply the parts for the repairs and our approved accident repair centres to do the work, it also keeps a customer in their Mazda for potential future servicing and parts sales," added Wilson-Green.
Customers can also relax, safe in the knowledge that their vehicle has been repaired back to manufacturer factory standards in a Mazda Approved Accident Repair Centre (MAARC), using Mazda genuine parts and repair methods.
This is how the process works.
STEP 1: Mazda owners whose cars have been damaged but are still repairable - what the industry calls Category D cars - will be contacted by the Mazda Approved Accident Repair Centre (MAARC) to advise that their Mazda may be eligible for this programme.
STEP 2: The MAARC will estimate the cost to repair the car and assess against the value of the car so the Centre can apply to Mazda for the discount in order to save the vehicle.
STEP 3: If the car is worth saving, Mazda can decide to discount both the price of the parts and negotiate the cost of labour with the MAARC for the long-term customer benefit of keeping the car on the road.
STEP 4: The customer decides whether to have the car repaired or written-off. If they decide to have it repaired, they have the use of a courtesy car while the work is carried out, making sure that Mazda customers are always kept on the road.
*Mazda Approved Accident Repair Centres 182 vehicles per month October-March versus 154 vehicles per month in summer (April-September)