- Reevoo provides customer-generated content to Mazda UK
- Content supports Mazda’s new generation of cars featuring SKYACTIV technology
- Existing Mazda owners share their opinions and experiences with prospective Mazda buyers
Today Reevoo, the cloud-based social business solutions provider, announced an agreement with Mazda Motors UK to provide verified customer reviews and ratings of both Mazda cars and its dealerships. The customer-generated content will support the recent launch of Mazda’s new range of cars featuring SKYACTIV, a technology developed by Mazda that has reengineered the base technology to improve fuel economy and reduce CO2 through lightweight engineering and more efficient combustion with no compromise on performance.
Claire Andrews, Marketing Director at Mazda Motors UK, said: “When it comes to buying a new car, opinions from other customers have always been valuable, but with the growth in consumers researching their purchase online, it’s more important than ever. We have a great story to tell about our new SKYACTIV technology and customer advocacy will play a major role in this. Consumers want to understand the benefits the SKYACTIV technology brings, and want reassurance from existing owners that they are making a sensible investment. Reevoo will allow us to give potential customers access to a wealth of opinions and experiences which have been shared by existing Mazda owners.”
Thanks to the reviews supplied by Reevoo prospective Mazda buyers will have the chance to read real customer opinions and see the scores attributed to different features of the car. Also, via the Ask-An-Owner feature, potential customers will be able to put questions directly to verified owners and receive genuine, unedited answers.
Andrews added: “By embedding reviews into Mazda websites we aim to increase website traffic and help prospective buyers find all the information they need. This will increase interest and confidence in our cars helping to drive footfall and test drives at our dealerships.”
Steve Hurn, CEO of Reevoo, said: “The availability of opinions, comments and answers from real car owners have proved to be key in converting online leads to becoming prospects on the forecourt. Mazda is a great brand and we’re looking forward to working together to help its customers make better and more informed purchasing decisions.”