Mazda UK held its first VIP tour recently, which gave potential customers the chance to drive the all-new Mazda CX-5 ahead of the launch in mid-May.
Claire Andrews, Marketing Director for Mazda UK said: "Mazda defies convention is a key message and the Mazda CX-5 is the best example of how we have done that since cars like the Cosmo Sport in 1967, the first rotary engine, the MX-5 in 1990 - a lightweight two-seater sports car when people said sportscars were dead - and the RX-8 in 2002. We have a proven track record of how we defy convention and our sixth generation cars continue that.
"Not many cars are built completely new from the ground up - the Mazda CX-5 is. It's fun-to-drive yet has Mazda's new technology, SKYACTIV, that gives the car tangible environmental credentials and is a technology for all drivers - it is not a sub-brand or charged at a premium price, but a democratic approach to offering customers more fun, excellent fuel economy and low emissions.
"We believe that the Mazda CX-5 will bring new customers to Mazda. The compact SUV segment is one that is growing - sales grew by 38.5 percent year-on-year in Europe - and our challenge is to attract those customers who might be considering a VW Tiguan, Kia Sportage, Ford Kuga, Toyota RAV4 or a Volvo XC60 to buy what will be the cleanest and most fuel-efficient vehicle in the segment.
"The Mazda CX-5 will also provide a stepping stone for existing Mazda3 customers, allowing them to stay with Mazda and bring back RX-8 customers who want to develop deeper bonds with Mazda." added Andrews.
"The newcomer is also a car without compromise. It's the perfect solution for customers with young families thanks to its best-in-class luggage space and flexible seating arrangement as well as class-leading CO2 emissions and outstanding fuel economy. At the same time it's a stylish car that stands out from the crowd," concluded Andrews.
To support the launch of the CX-5, Mazda UK has developed a new customer fuel economy and CO2 comparison tool.
Here, customers can check the potential fuel and CO2 savings of the Mazda CX-5 against a list of competitors.
For in-depth information the Mazda SKYACTIV technology site is available at www.mazdaskyactiv.co.uk