Privacy and Cookies

Collection and processing of data in the vehicle


Data stored by the driver


Usually, all data stored in the vehicle by the driver, such as phone contacts, navigation destinations, and favorites, can be deleted at any time.


Data storage in the vehicle


Many electronic components inside your vehicle contain data storage media, which temporarily or permanently store technical information such as vehicle status, events and errors. This technical information generally documents the conditions of a component, module, system or the environment:


  • operating conditions of system components (e.g., fill levels)
  • status messages of the vehicle or its individual components (e.g., wheel speed/driving speed, deceleration, lateral acceleration)
  • malfunctions and defects in important system components (e.g., lighting and brakes
  • response of the vehicle to extraordinary driving situations (e.g., deployment of an airbag, activation of stability control systems)
  • environmental conditions (e.g., temperature)


This data is solely of a technical nature and serves the purpose of identifying and resolving errors as well as optimizing vehicle functions. Movement profiles of driven routes cannot be derived from this data.


When obtaining services (e.g., repairs, maintenance, warranty services, quality assurance), this technical information can be downloaded from the event and error memory by members of the service network (including Mazda Motor Corporation and, if necessary, other companies and affiliated with the Mazda group) using special diagnostic devices. Once an error has been resolved, the information in the error memory will be deleted or overwritten.


When using the vehicle, situations may occur in which this technical data in combination with additional information (accident log, damages to the vehicle, witness statements, etc.) could become personally identifiable, possibly with the help of an expert.


Add-on functions contractually agreed upon with the customer or legally required, such as the automatic emergency call system (eCall), allow certain vehicle data to be transmitted from the vehicle.

Privacy Statement


The protection of your privacy in the processing of your personal data is an important concern to Mazda, and any personal data collected during visits to our web site is processed by us according to the legal provisions valid for the countries in which the web sites are maintained. Our web sites may include links to other sites whose content is not under our control and Mazda cannot accept any responsibility for the content within these web sites.


Collecting and processing personal data

When you visit our web sites, our web server automatically records the name of your internet service provider, the web site from which you visit us, the web sites you actually visit and the date and length of your visit. Additional personal data is only stored if volunteered by you, for example in the context of a registration, survey, contest, or in execution of a contract.


It should be noted that social plug-ins on the web site such as Facebook directly submits data to us of those logged-in users to the server and also user data of visitors who are not Facebook members. A link to the Facebook private policy is attached for your information //www.facebook.com/policy.php


Use and disclosure of personal data and purpose specification

Mazda Motors UK Ltd will use any personal information collected for customer administration and marketing related purposes including customer support and to inform you about new products and services. Your data will be treated in accordance with current Data Protection legislation and will only be disclosed to Mazda Motors UK Ltd affiliated or associated companies, agencies and dealers for the purpose of marketing and customer administration including customer support. Please note calls or emails sent to you may be recorded and tracked for training and monitoring purposes.


Freedom of choice

We should like to use your data to inform you about our products and services and where applicable request your opinion. Naturally your participation is completely voluntary.

You have a right to request a copy of the personal data we hold about you and to correct any inaccuracies in your information.


Mazda Motors UK Ltd may wish to use your information (or provide it to its Dealer Network or third party providers) to contact you or keep you informed about new products and services it provides from time to time .


If you do not wish your information to be stored for such purposes you are at liberty to opt out of such correspondence by contacting us free of charge and confirming your desire to opt out.

It would be our preference to use your data and contact you through electronic communication i.e. by telephone, e-mail or sms. If you do not wish to be contacted in this manner you are at liberty to opt out of such correspondence by contacting us free of charge and confirming your desire to opt out.



Mazda uses technical and organisational security measures in order to protect the data we have under our control against accidental or intentional manipulation, loss, destruction or against access by unauthorised persons.


Legal disclaimer

Please note: Mazda Motors UK Ltd reserves the right to introduce at any time alterations in specification and equipment. All specifications shown may vary and may not be available in the UK.


What are cookies?


Most websites record small amounts of information about your activity on the site. This information is in the form of a small text file and is known as a cookie. This is stored on your personal computer.

As we are always looking to give you the best possible experience, our site runs optimally with cookies enabled. They allow us to remember you when you return to our site as well as identify and resolve errors - giving you a faster, more personal experience. Additional data is only stored if volunteered by you, such as when you provide information through a test drive request.

Cookies can't harm your computer and we take the selection of all the third-party suppliers who may set cookies for marketing purposes very seriously.


Types of cookies used on this website:


The cookies used on this website are based on the International Chamber of Commerce guide for cookie categories. See below for more detailed information:


Category 1: 'Strictly Necessary' cookies


These cookies are essential in order to enable you to move around the website and use its features, such as accessing secure areas of the website. Without these cookies, services you have asked for, such as a brochure cannot be provided.

This website uses 'Strictly Necessary' cookies which affect pages such as Brochure Request and Test Drive forms. This information is automatically deleted at the end of each session.


Category 2: 'Performance' Cookies


These cookies collect information about how visitors use a website, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don't collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how a website works.

The following Category 2 cookie is used on this website:

  • auto.sophus3.com
  • Google Analytics: _utma /_utmt / _utmb /_utmc /_utmz / utmv
  • Click here for an overview of privacy at Google


Category 3: 'Functionality' cookies


These cookies allow the website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. For instance, a website may be able to provide you with local weather reports or traffic news by storing in a cookie the region in which you are currently located.

These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customise. They may also be used to provide services you have asked for such as watching a video. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.

In particular, this website uses cookies on the forms such as Find your dealer to remember details entered, so that when you browse to a new form such as Brochure Request, your previously entered details are transferred. This information is automatically deleted at the end of each session.


The following Category 3 cookies are used on this website:


Category 4: 'Targeting' cookies or 'Advertising' cookies


These cookies are used to deliver adverts more relevant to you and your interests They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with the website operator's permission. They remember that you have visited a website and this information is shared with other organisations such as advertisers. Quite often targeting or advertising cookies will be linked to site functionality provided by the other organisation.


The following Category 4 cookies are used on this website:

  • adnxs.com
  • gmads.net
  • go.affec.tv
  • media6degrees.com
  • everesttech.net
  • openx.net
  • pubmatic.com
  • scorecardresearch.com
  • ict.infinity-tracking.net (Infinity)
  • rfihub.com (Rocketfuel)
  • w55c.net (Dataxu)
  • netmng.com (IgnitionOne)
  • bing.com (Bing)
  • twitter.com (Twitter)
  • getclicky.com (Clicky)
  • youtube.com (Google)
  • manage.com (Light Reaction)
  • serving-sys.com (Sizmek)
  • connect.facebook.com (Facebook)
  • Mookie.com (Xaxis)
  • gwallet.com (Rhythmone)
  • Pixel.quantserve.com (Quantcast)
  • i.ctnsnet.com (Crimtan)
  • googleleads.g.doubleclick.net (DoubleClick, Google)


Disabling cookies


You can decide whether you want cookies set on your computer, but the site works optimially with all cookies enabled. Your cookie settings can be controlled and changed within your web browser preferences.

Select the web browser you're using below for information on amending your cookie settings.

If you do deactivate cookies it may mean some of the website features become disabled. Even with all cookies disabled, a tiny amount of information will continue to be retrieved from your web browser. This information is necessary for the basic functioning of our website.


To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.aboutcookies.org  or www.allaboutcookies.org


To opt out of being tracked by Google Analytics across all websites visit https://tools.google.com/dlpage/gaoptout

The MPG figures quoted are sourced from official EU-regulated test results obtained through laboratory testing. These are provided for comparability purposes only and may not reflect your actual driving results.